Sikandar storms Dubai skyline as Salman Khan sends Eid wishes and love to Pakistan
Dubai: Dubai witnessed a cinematic extravaganza as the cast and crew of the much-anticipated film Sikandar kicked off its global promotional campaign with a dazzling pre-Eid celebration. Led by Salman Khan, Rashmika Mandanna, and director A.R. Murugadoss, the event was orchestrated by Ferriswheel International and lit up the city like never before.
The day began with the star-studded team visiting The View at St Regis Hotel, offering breathtaking panoramic views of Dubai. Crowds later thronged Roxy Cinemas at JBR, where fans, media, and tourists from around the world gathered for a glimpse of the Bollywood megastars.
As evening descended, all eyes turned to Ain Dubai, the world’s largest observation wheel. The giant structure transformed into a cinematic canvas, showcasing exclusive behind-the-scenes visuals from Sikandar. The breathtaking projection show symbolized Ferriswheel International’s creative spirit, turning the skyline into a celebration of cinema and spectacle.
Salman Khan, loved across the globe and especially in the UAE, greeted fans with heartfelt Eid wishes and a special message for his followers in Pakistan.
“I’ve always felt a strong bond with my fans in Pakistan. Their love crosses borders and touches my heart. Sikandar is a story of strength, spirit and emotion—values that unite us all. I hope this Eid brings happiness and unforgettable moments for everyone in Pakistan and around the world.”
Producer Sajid Nadiadwala, though unable to attend, sent his warm regards.
“Dubai has always embraced Indian cinema with open arms, and there couldn’t have been a more fitting location to begin Sikandar’s journey. The energy here is incredible.”
Director A.R. Murugadoss reflected on the grandeur of the moment.
“With Sikandar, we wanted to connect emotionally with a global audience. Dubai gave us the perfect launchpad for what we believe is a story with universal appeal.”
Rashmika Mandanna, beaming with excitement, added,
“The buzz around Sikandar is electric. It’s a film with heart, action, and emotion—all packed into one epic journey. I’m proud to be part of this cinematic adventure.”
Shubhra Bharadwaj, Founder and Creative Director of Ferriswheel International, shared,
“This is our first major UAE project after decades of global experiences. Launching with a superstar like Salman Khan and a film like Sikandar in Dubai reflects our commitment to creating powerful, immersive storytelling experiences.”
The film is set to release on March 30, 2025, with exclusive previews beginning March 29. With distribution across more than 115 countries, 2,000+ locations and 3,500+ screens by Marudhar Entertainment and Fun Asia Films, Sikandar marks the widest international release ever for a Salman Khan film.
